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BBC Knowledge Magazine to launch in Bulgaria 2 December 2009
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| Specialist factual magazine BBC Knowledge is to launch in Bulgaria following a licensing deal between BBC Worldwide and publisher MS Team. The first edition of the monthly magazine will go on sale on Monday, 7 December 2009, priced 06.00 BGN (03.00 Euros). |
BBC Knowledge Magazine is a full-colour glossy title offering informative, entertaining and inspirational features on science, history and nature and is aimed at anyone with a 'curious mind'. Its content draws on the existing portfolio of quality specialist factual titles produced by BBC Magazines Bristol, including award-winning popular science title Focus, BBC History Magazine and BBC Wildlife Magazine.
MS Team already publishes two leading BBC magazines under licence (Top Gear and Good Food) and was keen to extend its BBC portfolio with BBC Knowledge, the magazine.
James Hewes, Head of International Development at BBC Magazines, said: "We are delighted to have further extended our partnership with MS Team by licensing BBC Knowledge Magazine. We are confident that the magazine's highly informative and entertaining content will be a huge success in the growing Bulgarian market."
MS Team General Manager Lubo Stanislavov said: "Following the success of the other BBC titles in Bulgaria, we were keen to launch BBC Knowledge Magazine, a title that unites a wide range of interesting content from across the BBC brand. The new magazine is aimed at a wide range of readers who are interested in the natural world, science and history."
BBC Knowledge Magazine Bulgaria will be edited by Hristo Dimitrov and will have an initial print run of 10 000. The first 12 issues of the magazine will be cover-mounted with a free DVD of episodes from David Attenborough’s highly-acclaimed natural history series The Trials of Life.
MS Team also plans further editions in the neighbouring markets of Serbia, Macedonia, Albania, Kosovo and Montenegro in the near future.
NOTES TO EDITORS
MS Team is a private publishing company, established in 2007. BBC Knowledge is the third BBC title published by MS Team. It has published BBC Top Gear magazine in Bulgaria under licence since May 2007 and BBC Good Food Bulgaria since December 2008.
BBC Magazines launched BBC Knowledge Magazine in the US in August 2008. It is now also published under licence in Brazil and Singapore. The Bulgarian magazine will be the title's fourth international version.
BBC Knowledge is a wholly-owned channel from BBC Worldwide, showcasing the best of the BBC's award-winning factual and non-fiction entertainment programming. The channel provides five key programming strands: The World delves into and explores new cultures and places around the world. Science & Technology explores new frontiers, from space to motoring. People explores aspects of the human body and mind. The Past brings historical events, places and people back to life. Business offers invaluable advice to help stay on top of today's challenging business world. Asian viewers can watch BBC Knowledge in Singapore, Korea, Indonesia and Hong Kong, with more countries and platforms coming online soon. For additional information, visit www.bbcknowledge.com.
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