|
|
Marketing scoops PPA team of the Year 9 November 2007
|
| BBC Magazines Bristol’s marketing team last night picked up the accolade of Customer Direct Marketing Team of the Year at the prestigious PPA Customer Direct Awards 2007. |
Looking for a team that had excelled in making a positive and measurable contribution to its company’s subscriptions base, the judges commented: “The BBC Magazines Bristol team remained focused on strategic success during a time of major business change.”
The team of four look after nine BBC specialist magazines and have seen a year of subscriptions growth for existing titles, a range of new launches and the transfer of responsibility of several magazines from BBC Magazines, London.
Marie Lock, Marketing Manager, said: “Winning this award is an amazing achievement for the team. We’ve had to deal with huge change over the past year, but have still managed to grow our subscriptions base by an extraordinary 33% over the period, and it’s fantastic to be recognised by the industry in this way.”
Full details of the PPA Customer Direct Awards 2007 can be found here. here. |
|
|
|